How do hearing aids help with hearing loss?

Hearing aids are primarily useful in improving the hearing and speech comprehension of people who have hearing loss that results from damage to the small sensory cells in the inner ear, called hair cells. This type of hearing loss is called sensorineural hearing loss. The damage can occur as a result of disease, aging, or injury from noise or certain medicines. A hearing aid magnifies sound vibrations entering the ear. Surviving hair cells detect the larger vibrations and convert them into neural signals that are passed along to the brain. The greater the damage to a person's hair cells, the more severe the hearing loss, and the greater the hearing aid amplification needed to make up the difference. However, there are practical limits to the amount of amplification a hearing aid can provide. In addition, if the inner ear is too damaged, even large vibrations will not be converted into neural signals. In this situation, a hearing aid would be ineffective.

Privacy Policy | Cook Hearing | Best Hearing Center

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We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form.

When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.

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Any of the information we collect from you may be used in one of the following ways:

To personalize your experience
(your information helps us to better respond to your individual needs)
To improve our website
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To process transactions
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We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.

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Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at anytime by logging into their control panel and going to the ‘Edit Profile’ page.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at http://146.66.99.197/~cookhear

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By using our site, you consent to our web site privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 12/10/2013

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

(512) 371-6456
[email protected]
1603 Medical Parkway
Suite 200,
Cedar Park TX 78613

Website Disclaimer

The information contained in this website is for general information purposes only. The information is provided by Cook Hearing and Balance and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of Cook Hearing and Balance. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Cook Hearing and Balance takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

James Barta

01:51 22 Jan 18

This is my first visit to Cook Hearing. Dr. Sperino is the best. I have had hearing aids from another provider for the past 3 years. The thoroughness of the diagnosis and details discussions of the results and available options are second to none. I believe that I found a provider and staff dedicated to my best interests, and that I have no need to look any further.

Jose Vega

18:48 19 Oct 17

I flew my parents to Austin from Puerto Rico due to Hurricane Maria. My Dad lost his hearing aids during the hurricane so we needed to get him new ones. We contacted Cook Hearing and from day one they were very helpful and gracious dealing with our ordeal. Within a couple of days my dad was able to get a hearing test and purchase hearing aids with Cook at a reasonable price. We cannot thank them enough for all they did for our family. They are highly recommended.

Ron Russak

17:28 11 Sep 17

You may have heard Lori's commercials. I can tell you from experience that they know what they are doing and really care about each and every patient. The latest Resound hearing aids are very high tech. They can adjust as your environment changes. They integrate into your phone for even more control and a custom hearing experience. I highly recommend Cook Hearing and Balance.

Brenda Jennings

16:21 05 Aug 17

I'm not even sure where to begin. My Husband's hearing has been steadily getting worse over the last few years, and even though he is only in his 40's, his hearing has dipped down into the profound hearing loss range. His old pair of hearing aids were unable to keep up with this amount hearing loss. Without hearing aids, he isn't aware that I'm speaking to him unless I tap his arm and get his attention. I then look at him and speak clearly, because we have found that he is able to read lips quite well. We had a blessing in disguise when his old hearing aids went missing. We researched online and found Cook Hearing and Balance.To say that this experience has been amazing is an understatement. From the beginning, Anne, his audiologist, took TIME to evaluate, and educate both Rusty and I on our options for the best possible solution for him. She then fitted him for a pair of hearing aids, put them in his ears, programmed them, and turned them on. I watched my husband's face as he heard words and sounds that he hasn't been able to hear in years...clearly. His face showed surprise and shock. He smiled and a few words he RARELY says slipped out. Anne walked quietly around the room. She turned on a water faucet. He could hear it. She tore a piece of paper. He could hear it. He started asking him unrelated, random questions in a quiet tone while walking behind him, and he could answer ALL of her questions... without asking her to repeat anything:)Rusty cried. I cried. And she was even visibly moved. These people truly care!!!That night we went out to dinner with my dad at a busy Mexican food restaurant. He was able to hear the conversation over the noise in the room. Lori, the owner, and Anne have worked with us and our insurance company to make sure that the purchase was attainable and went smoothly. They have been sooo encouraging and positive. Everyone on staff has been so kind....from the receptionist, to his audiologist (Anne), and of course the owner, Lori. They have definitely earned loyal customers and I highly recommend them to everyone. (I even gave my dad their name)Brenda Jennings

Maurice Aguirre

15:32 15 Feb 18

Family owned and oriented business that truly puts their patients first.

Crystie Ham

04:38 26 Jan 17

I cannot say enough good things about Cook Hearing and Balance. They have been helping me for years with my hearing aides. They always work to find the best technology that works for what I need. And when I have trouble, they are quick to help with any issues. To top it all off, the staff is very knowledgeable and super friendly! I would not go anywhere else for my hearing aide needs!

Rusty Jennings

21:07 26 Jul 17

I had the most amazing experience coming to Cook hearing and balance. Right away I felt like family. They didn't rush me they took plenty of time with me. I wish I had known about them years ago. I love these guys.

107 aas-tx

14:29 30 Aug 18

After years of not being able to hear conversations in restaurants or at work, I finally went to Laurie at Cook Hearing and Balance. The entire experience was above and beyond all expectations. Fantastic, professional service, friendly staff and a exceptional products. Don't wait, go see them and hear again.

Eric Johnson

10:05 05 Nov 18

In 2005, I lost more than 50% of my high frequency hearing due to a an episode of Autoimmune Inner Ear Disease. Steroid injections through my ear drums by my ENT doctor stopped further loss, but could not recover it. I got my first over-the-ear instruments in 2007 from Cook Hearing after realizing my speech interpretation was so bad that I was becoming socially isolated. I wore the original set for 5 years, but the wind noise prohibited full-time use.In 2013 I upgraded to new in-the-ear technology with custom molded instruments. The technological improvements were quickly realized with better noise cancellation and I was more comfortable wearing them because they were hidden from view. I wore these instruments for the next 5 years until I began to notice my speech was not optimal and my ear canals were more frequently irritated with them in.This year 2018, I made the decision to be retested with a consultation for the opportunity to upgrade again to latest technology. Dr. Sperino listened to my concerns and provided a through examination. With her considered recommendation I purchased, new Signia Silk Nx instruments. These are lighter, smaller and ready-to-wear. With a phone application I can change programs for different environments and always control the volume. With two office visits for adjustments, I can report that I have the best quality hearing life in the past 13 years!Today I can work in a noisy environment, socialize in any setting and understand conversation without feeling anxious. I have regained the desire to listen to music with lyrical comprehension. I am fearless to meet new people and challenge myself to speak in public. I hear and understand sounds today I have not been able to for the past decade.Before more life slips away as a hearing impaired individual, make your appointment today! If you have instruments 5 or more years old, check out the latest technology and hear what you are missing in your life! Remember the loved ones in your life deserve to be heard and you can treat them to your better hearing. Don't delay regaining your hearing comprehension. Visit Dr. Sperino soon!

Rob Lederman

00:35 28 Nov 18

I have been a customer for 6+ years. I started going there when there was only 4 people and the great customer services has not changed as of today. Great service and prices. Laurie and team get the work done and are great at it!!

TL Morgan

01:22 21 Dec 18

Dr. Elizabeth Sperino worked with my wife and I. She was extremely patient and thorough with our hearing concerns. She fitted my wife with a customized pair of hearing aids and they fit perfectly the very first time she helped with installation. Took the time to download the app on her phone and went through the step by step process on how to use them. Thank you Elizabeth, for a job well done!

Brendan Hinman

18:21 02 Jan 19

This place is life changing. Dr. Sperino is caring and attentive, patient, and extremely helpful. The staff was wonderful (they were also attentive, and quick to assist). I’ve suffered from tinnitus for decades and this was the first time I’ve felt any relief. I didn’t expect hearing aids to be the solution yet now very rarely do I hear that high pitched noise that’s been a constant companion for so long. I can say without shame I cried in that office.

Belinda Johnson

02:22 08 Jan 19

Great place good Dr. For hearing aids

Caleb Santana

23:37 14 Jan 19

Simply the greatest hearing aide office I have ever been to, they offer a wide range of services at an affordable cost!!

Bob Crimm

06:03 16 Jan 19

Lori has always taken great care for my mother's hearing and the staff is so nice to our family.

J.T. Kelley

19:53 07 Feb 19

Real Ear Measurement is the only proven test to evaluate if your hearing aids are matched with your hearing prescription. I learned how important Real Ear Measurement is from watching Dr Cliff Olsen on YouTube (check it out) Cook Hearing and Balance (Cedar Park) offers this most important test. My hearing is excellent and effortless again. Dr Elizabeth Sperino exceeded my expectations with her knowledge and expertise. What a professional absolute top notch clinic. I’m thrilled I found you. Sincerely, JT Kelley

Robert Biral

21:28 15 Jul 19

I purchased my first set of hearing aids for a big box store. Thought I was getting a good deal. Anyway, When it was time to upgrade my hearing aids. I decided to go to Cook Hearing and Balance.. I should have gone there for my first set. What a difference in my overall experience. The staff is always courteous, even when I just drop in for an adjustment. It's not unusual to see Lori Cook greeting patients. Dr Sperino performed my hearing test. We worked together to select and adjust the hearing aids to best improve my hearing as possible. I can't say enough good things about her and Cooks Hearing and Balance.

Tom Combs

01:59 30 Aug 19

Excellent customer service Great prices on major brand hearing aids

Yvonne Newman

00:25 17 Sep 19

I was a walkin with a hearing aid that stopped working. They fixed the reciever and sent this happy person home. No charge.

marsha moyer

13:52 02 Nov 19

Dr. Sperino is the most caring and genuine health care professional I have ever meet. In fact everyone I have had contact with at Cook Hearing are kind, professional, and extremely customer oriented. My mother is the patient. She is elderly and has had hearing problems for many years. Consequently, we have had experiences with multiple hearing companies. By far, Cook Hearing is the best!!!

Candy Skinner

21:08 06 Nov 19

I'm so impressed with the professionalism and kindness of Dr. Sperino at Cook hearing. I was so grateful for her patience and genuine desire to make sure I had the best device for me. The office staff is also caring and attentive, and I can't say enough good things about my experience! Thank you Cook Hearing!

Jesse Lawson

04:44 18 Dec 19

I am so glad I selected Cook Hearing & Balance! Dr Elizabeth Sperino is an extraordinary Doctor. She’s compassionate, very attentive and genuinely caring. Dr. Sperino was thorough explaining my hearing test results and was very supportive throughout the entire process of selecting my hearing aids. There was no high pressure sales or recommending devices I wouldn’t need. Dr. Sperino provided the opportunity to test different hearing aids to ensure I found the right product and the right fit. I cannot thank Dr. Elizabeth Sperino and her Staff enough for their Friendly, Kind and Professional Support & Care. I highly recommend Cook Hearing & Balance if you’re looking for excellent service and someone you can trust.

Basil Eugene Orr

21:14 08 Jan 20

Everyone was wonderful. From the phone call to the visit. Very friendly and helpful people.